Loading…
JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
avatar for Richard Perez

Richard Perez

Procter & Gamble
Ohio, United States
Richard Perez is an accomplished product innovator with a 25-year career at Procter & Gamble. He’s led cross-functional teams in new product development, engineering, marketing, and launch in North America, Latin America and China. Perez currently leads Procter & Gamble’s internal product innovation think-tank capability, the P&G GYM, which enabled multiple consumer product innovations for the last 10 years, such as Swiffer, Crest Whitestrips, Tampax Pearl, and Tide Pods. The GYM also serves as an active learning laboratory for product innovation and Creative Problem Solving. Perez also is a senior research fellow with the Centre for Research in Applied Creativity. He holds product and manufacturing process innovation patents in the United States and internationally. He is passionate about leading and facilitating product innovation, Creative Problem Solving, and human-centric design.