Joe Ruiz is a consultant and instructor in the Business School at VCU, teaching Creativity & Ideation. He served as the School of Business “Creativity Czar” for the Fall 2018/Spring 2019 term. Joe is a certified Legos® Serious Play® facilitator and he has an MBA from Northeastern University and a master’s in creative studies from Buffalo State University.

In his business he specializes in designing and implementing creative problem solving workshops and programs. He is a thought leader who thrives on the ever-changing nature of helping clients thrive in an uncertain, complex, volatile and ambiguous environment by helping unlock the creative potential in their organizations.