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JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
Thursday, June 15 • 3:30pm - 5:00pm
EXT0404 Firefighters, Teachers, Designers and Engineers: Lessons for Unleashing Basadur Innovation Profile for Teams

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In our turbulent world, problems facing organizations are much more complex than ever before and require collaboration across different disciplines for innovative solutions. However, people have different problem-solving styles. This reality makes it difficult for people with different styles to work together efficiently to create real change. Disover an implementable cognitive problem-solving process that enables collaborative innovation. Individuals identify their unique preferences for different stages for the innovation process and learn how to synergize their efforts, avoiding the frustration and dysfunction that typifies much teamwork. Teams can effectively learn how to complete each other rather than cancel each other. We will provide real-world examples and a proven instrument to measure individual preferences. You will:
• Raise your self-awareness about your own innovation style.
• Take steps to successfully innovate together in cognitively diverse teams.
• Facilitate the integration of diverse expertise to manage innovative projects through to completion.

Leaders/Presenters
avatar for Min Basadur

Min Basadur

Ontario, Canada, Basadur Applied Creativity
Experiencing CPSI in 1971, Min Basadur became a lifelong friend and colleague of Sid Parnes, developing Sid’s research and teachings into real-world application. At Procter & Gamble, Basadur created a corporate-wide applied creativity consulting practice that continues to thrive... Read More →
avatar for Tim Basadur

Tim Basadur

Assistant Professor of Management, College of Business, Concordia University Chicago
Tim Basadur is an assistant professor of management in Concordia University Chicago’s College of Business. His research and teaching interests include topics that can be said to fall under managerial cognition, including individual and organizational creativity, strategic thinking... Read More →
avatar for Richard Perez

Richard Perez

Ohio, United States, Procter & Gamble
Richard Perez is an accomplished product innovator with a 25-year career at Procter & Gamble. He’s led cross-functional teams in new product development, engineering, marketing, and launch in North America, Latin America and China. Perez currently leads Procter & Gamble’s internal... Read More →


Thursday June 15, 2017 3:30pm - 5:00pm
Greiner B120