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JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
Sunday, June 18 • 8:30am - 10:00am
BK309 Simplify to Persuade: How to Move Your Audience to Action

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How do you make your audience listen? How do you make them believe in your product/service? And when they do, how do you move them from belief to action? Through simplicity and persuasion techniques, we can have your target audience come to his/her most logical conclusion, which reflects yours. In other words, help buyers to buy. You will learn:
• Different persuasion tactics and case studies about how to use them.
• How simplicity can give you the most sophisticated solutions.
• How to use persuasion techniques
.
• How to develop communication materials that deliver result$.
• To improve your communication skills.

Leaders/Presenters
avatar for Mahmoud Arafa

Mahmoud Arafa

Virginia, United States, Designframe USA
Anywhere you find professionals contemplating the intersection of design and persuasion, you will find Mahmoud Arafa and his work that motivates people to action. He has a long list of clients for whom he designs and applies persuasion strategies that produce phenomenal results. He... Read More →


Sunday June 18, 2017 8:30am - 10:00am
Greiner B120