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JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
Sunday, June 18 • 8:30am - 10:00am
BK303 Mash-Up Magic: The Power of Concept Blending

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Concept blending (aka "Mash-Ups") is at the heart of innovation, or any kind of truly new and different thinking. Blending very different concepts with each other is a type of forced association that can be a highly effective way to get to breakthrough. That's the good news. The bad news is that they are not intuitive to most people and significant mental scaffolding is required for the average ideator. Come to learn how to do this better. You will:
• Learn what a concept blend is and how to do one.
• Learn how to scaffold the thinking of participants to do more effective concept blends.
• Understand how to facilitate concept blends in different situations.

Leaders/Presenters
avatar for Gregg Fraley

Gregg Fraley

Founder, GFi, Gregg Fraley Innovation
Gregg Fraley is an author, speaker, entrepreneur, trainer, innovation consultant, and the CEO of GFi. An experienced innovation facilitator, his customers include major international brands, business-to-business companies, and startups. Gregg is a partner with London-based KILN. KILN... Read More →


Sunday June 18, 2017 8:30am - 10:00am
Greiner LG3