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JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
Thursday, June 15 • 7:30pm - 9:00pm
BK104 Challenge Mapping: How Might We Create Robust Innovation Strategies for the Real World?

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Experience a world-class method integrating analytical and imaginative thinking to create better, more-robust business strategies applicable to any complex problem, such as increasing sales or creating a better education system. Learn tangible tools you can use in the real world.You will:
• Uncover real root causes and discover new hidden opportunities in complex problems leading to new insights on how to innovate.
• Normalize the effect of organizational levels or the loudest voices in the room in service of true problem understanding from ALL content experts.
• Create an explicit logic map connecting actionable tactics to strategic pillars to broad strategic vision as a better way to articulate a robust business strategy with ownership.

Leaders/Presenters
avatar for Min Basadur

Min Basadur

Ontario, Canada, Basadur Applied Creativity
Experiencing CPSI in 1971, Min Basadur became a lifelong friend and colleague of Sid Parnes, developing Sid’s research and teachings into real-world application. At Procter & Gamble, Basadur created a corporate-wide applied creativity consulting practice that continues to thrive... Read More →
avatar for Richard Perez

Richard Perez

Ohio, United States, Procter & Gamble
Richard Perez is an accomplished product innovator with a 25-year career at Procter & Gamble. He’s led cross-functional teams in new product development, engineering, marketing, and launch in North America, Latin America and China. Perez currently leads Procter & Gamble’s internal... Read More →


Thursday June 15, 2017 7:30pm - 9:00pm
Porter Study Lounge