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JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
Thursday, June 15 • 10:30am - 12:00pm
EXT0202 (NEW) Discover Your Personal Brand Equity Through Poetry

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Reveal your values, mission and vision through structured word play and the power of poetry. Plus, you will learn how this exercise and Challenge Mapping can be use with organizations to uncover fresh insights, and as springboards for strategic development and messaging. Join us to discover your own North Star!

Leaders/Presenters
avatar for Min Basadur

Min Basadur

Ontario, Canada, Basadur Applied Creativity
Experiencing CPSI in 1971, Min Basadur became a lifelong friend and colleague of Sid Parnes, developing Sid’s research and teachings into real-world application. At Procter & Gamble, Basadur created a corporate-wide applied creativity consulting practice that continues to thrive... Read More →
avatar for Shannon Wagers

Shannon Wagers

Innovation Guide and Creativity Coach, Procter and Gamble
Shannon Wagers is a consumer products professional with decades of experience in creating winning products, including Tide, Olay, Old Spice, and Gillette. He is a graduate of Miami University (OH) with a bachelor’s in chemistry. He was awarded his first patent in 2005, and has several... Read More →


Thursday June 15, 2017 10:30am - 12:00pm
Greiner LG2