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JUNE 13-18, 2017 • UNIVERSITY AT BUFFALO NORTH CAMPUS • BUFFALO, NEW YORK, USA
PRESENTED BY: Creative Education Foundation • Journal of Creative Behavior 
avatar for Alexandra Suarez

Alexandra Suarez

Lateral Strategy
Puerto Rico, United States
San Juan, PR United States
Alexandra Suarez graduated from Cornell University and pursued an MBA in consumer behavior from ESADE Barcelona. She lived in New York, Spain, and South Africa and traveled to more than 40 countries before moving back to Puerto Rico to work in consumer research, strategic planning, and advertising. Suarez has spent most of her career questioning irregularities, challenging people, connecting dots, and synthesizing information to inspire creativity and stimulate actions that allow businesses to innovate. She is truly passionate and approaches every project with the desire to change the world. Suarez uses her creative, multicultural background to bring unconventional thinking, leadership and creativity that are always at the core of successful brands. As a brand strategist, she analyzes and dissects issues to unearth the barriers the strategy needs to solve. As a communication/advertising strategist, she conceptualizes all the brand and consumer knowledge to synthesize it in a way that inspires. Suarez is all about creativity with a purpose.
Tuesday, June 13
 

5:30pm EDT

7:30pm EDT

 
Wednesday, June 14
 

8:00am EDT

8:30am EDT

7:00pm EDT

 
Thursday, June 15
 

8:00am EDT

8:30am EDT

3:00pm EDT

3:30pm EDT

5:00pm EDT

7:30pm EDT

9:00pm EDT

 
Friday, June 16
 

8:00am EDT

8:30am EDT

1:30pm EDT

4:00pm EDT

9:00pm EDT

 
Saturday, June 17
 

8:00am EDT

1:30pm EDT

3:30pm EDT

7:30pm EDT